Dr. Itirani Samanta, the Creator of Shephalee is a multifaceted personality. She beautifully dons the hats of an Entrepreneur, Creative Writer, Journalist, Editor of Kadambini (One of the largest regional magazines in India), Publisher, National Award Winning Film Producer, Reputed Television Producer, Popular-Interviewer, Social Entrepreneur, and Designer she has simultaneously managed to build a varied portfolio of work that spans the entire Art and culture domain. As a leading woman entrepreneur of the state, she became an inspiration for many women and her passion for Odia culture and women empowerment has made her stand out.

Dr. Samanta has a distinct taste in apparel and is an avid connoisseur of hand-crafted Sarees. She has been designing her own Sarees for a long and her wide depth of understanding about the diverse and great weaving tradition of Odisha has led to the establishment of Shephalee. She has exclusively designed all the creations out of hand weaved fabrics with each being a unique piece. Shephalee is intertwined with her elegance and aesthetic sense.